释义 |
`1`secondary meaning `2` "Nolo Everybody's Legal Dictionary":
In trademark law, a mark that is not inherently distinctive becomes protected after developing a "secondary meaning": great public recognition through long use and exposure in the marketplace. For example, though first names are not generally considered inherently distinctive, Ben & Jerry's Ice Cream has become so well known that it is now entitled to maximum trademark protection.
See Topic: Trademarks & Copyrights |