侵犯肖像权的认定是什么-法律综合法律援助-法律咨询免费平台-国际律师联盟

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问题	侵犯肖像权的认定是什么
释义	营利目的的实现必然以客观的行为为依托，才具备实现的可能性。营利目的作为一个主观上的构成要件，也必须或者说只能从表现营利目的的客观行为来把握和认定。利用别人肖像来营利即利用肖像人在长期中积累的知名度、美誉度、吸引力，或着影响力，通过对其肖像的利用起到将他们的号召力、好感度转移到利用人产品或服务上，实现企业产品(服务)上市的短期市场要求，比如短期渠道建立要求，短期消费者尝试产品的要求，能够实现短期销量的提升。同时当肖像人和企业产品的个性切合度比较高的时候，也可以实现长期品牌的增值。
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